Have You Tried Whiz Bang Trick #42, Yet?
These days, there is so much information available about marketing yourself online, that it can be very overwhelming. You may hear of someone that tried Whiz Bang Trick #42, and it got them tons of traffic and they made lots of money. You may then think that Whiz Bang Trick #42 is the THE ANSWER and that if only you can do that, then you’ll have it made.
Slow down there, just a minute…
The one thing that seems to be missing from most “trick” stories is the background. What I mean by that is — what took place, or what was IN PLACE — before Whiz Bank Trick #42 was applied? What is the “baseline” to which we are applying Whiz Bang Trick #42?
A simple example in the real world…
Let’s say that a new herb came on the market. It was tested on elite athletes and showed that they were able to recover from muscle fatigue in half their normal recovery time. They could tell you that instead of it taking them 10 days to recover from a half-marathon, they could now recover fully in 5 days and then they’d be able to run another another one. In fact, this new magic herbal pill allowed them to now enter into a new half-marathon race each week! Sounds pretty good, eh?
Well, now, let’s imagine that Average Joe came along and heard this story. He was a smoker, a drinker, was 50 pounds overweight and had a heart condition. Do you think that magic herb is going to enable him to run a half-marathon once a week? No. Don’t think so.
Is Your Website an Elite Athlete? Or is it an Average Joe?
Usually, when we’re asked to look at improving someone’s online marketing, the first thing we do is to look at the website. (Well, to be truthful, we look at the market, too, to see if there is demand for what is being sold. But assuming that’s there…) We look at the website to see how healthy it is.
What Makes a Website Healthy?
The answer to this question could be a book in and of itself, but suffice it to say, that we look at how well optimized the site is to attract and delight traffic that it should or could be attracting. In other words, we give the website a physical exam.
In my next post, I’ll show you how you can do a “Website Physical” for your own site. You can quickly see what parts of your site are in good shape, and what parts are struggling.
To your success,
Becky
