Most of us, when we first create our local business website, do a lousy job of URL / domain name selection. If we’re in a services business, for instance, we may choose OurName.com. Or, if we have a certain talent, we may choose something like GreatWithDogs.com. Or, we may think of the neat things we have to offer, and craft a domain name the tries to convey a benefit. (My first serious website was for a online marketing training for therapists in private practice, and I named it NewGenerationPractices.com).
If you want a huge advantage in your market, use relevant high traffic keywords in your domain name. Watch this short video to see what this can do for you.