If you aren’t collecting names and emails on your website, you should be.  For all the work you’ve done to get visitors to come, you should capture their name and email so that you can send them something now and then and remind them of you.

Opt-ins are much more effective if you promise your visitors something in exchange for their contact info, such as a video or a free report.

In the example in this video, there is not a “lure”, but you can still learn how to add an opt-in to your wordpress site, using the Aweber service.

Click here to see the video: Adding an Aweber Opt-in Form to Wordpress